Hi Lorie, thank you so much for your review, glad you enjoyed the jerky! Yes, our jerky is more expensive as we source the bison for our whole muscle jerky from a single ranch Wild Idea Buffalo. In general bison is 30% more expensive than beef, and Wild Idea is one of a handful of ranches that exclusively practices humane field harvesting, which means their bison never see the inside of a trailer or feedlot, are never confined or stressed for their entirey of their lives. They also practice regenerative ranching which creates a stronger ecoystem and is healthier for the planet, the animals and our bodies. They are of course also 100% grass fed and finished, no antibiotics or hormones ever. They also never use pesticides, herbicides, or fertilizers on the land. I would encourage you to check out their website www.wildideabuffalo.com to learn more about them. Thank you! Yasmeen