First time buyer here. I try a lot of different brands of jerky, beef sticks, beef snacks. What is most important to me is good flavor, not sweet, no chemical taste and no weird after taste. This is some of the best jerky I've had, short of making my own. Which is time consuming and difficult to store in quantity. The most impressive thing about this snack is the texture. They've managed to create a jerky-like product without it being dry or hard. It's easy to chew and does not require a dental appointment after eating. Also, I eat very clean foods. This herd is definitely raised properly and has no weird after flavor. If you can taste that like I do, you know what I'm talking about. 5 stars, I signed up for multiple subscriptions. No association with the vendors, just a good review.